Rob “Whitey” McConnaughy is both a Cannes Lion winner and a former creator of the MTV pranking phenomenon Jackass. Whitey’s many-sided skillset; directing, shooting and editing began with him shooting and directing more than 16 best-selling snowboard and skateboard films. Since then, Whitey has worked in the worlds of comedy, action sports, music videos and has found a certain edge for work involving hidden cameras and real people, as evidenced by the global success of Jackass (Whitey helped shoot the Jackass pilot and wrote and shot the first two Jackass movies). Whitey is also a writer and director for the comedy website Funny or Die. Whitey’s directed advertising campaigns for Nike, Honda, Coors, Progressive, Chrysler, Coca-Cola, EA Sports, Activision, Sprint, Dodge, Samsung and Verizon to name but a few.
superlounge is a boutique production company where indie filmmaker gumption meets studio-level polish. This close knit and impassioned group of directors and producers live and breathe filmmaking. Led by perpetual comedian and director extraordinaire Jordan Brady and EP Dave Farrell, the team is generally too busy plying their trade on set to take themselves too seriously.
With backgrounds spanning feature film, screenwriting, and agency production, superlounge’s talented creators jump in as an extension of agencies and brands to elevate creative concepts for video content. Across all platforms, no opportunity to make a project better escapes the laser-like focus of the superlounge team.
Since 2010, a growing lineup of repeat clients have tapped superlounge to create winning, shareable campaigns, garnering awards such as Cannes Lions, AICP, CLIO, The One Show and ADDYS.